This week we have the pleasure of welcoming a new publisher to the Peecho platform: Get Inspired! magazine. Founded by André Kreft, a freelance web designer and amateur photographer based in Rotterdam, Get Inspired! mag is a publication that features creatives from all over the world - from painters to photographers and graphic designers. The magazine’s 23 issues are packed with color, excitement and loads of inspiring stuff. A selection of them is now available in print through Peecho printing. We couldn’t wait to hear more about André’s indie publishing experience, so we spoke with him to learn more.
André, can you tell us a bit about yourself and why you decided to start your own magazine?
My interest in art and photography started when I was a teenager. I used to skateboard every day. The skateboard scene from the 90s had an awesome artwork touch on everything. When the time came to attend university, I wanted to go to the Dutch Photo Academy, but I decided to take on a design degree instead because photography was too expensive. After a year, I switched to a multimedia design study and focused on Interface design. A few years later, I decided to pick up photography as a hobby.
In 2009, I decided to start a website to share my view on ‘coolness’ with the world. This helped me find inspiration for my design assignments as well. The website expanded very quickly and developed into an e-magazine. What started as a small collection of artists each month soon expanded to almost 200 pages in last issue of curated work. I enjoy running the website and magazine very much. I showcase not only professionals, but also amateurs who might not have been featured on tons of websites, but make stunning work. They deserve an online gallery to show their work to the world. My goal with the magazine is to be appreciated for my personal taste, that my readers see it more as an art book than a magazine. Perhaps one day, we’ll have a printed edition distributed in bookstores worldwide as well...we’ll see!
How do you select the artists and the work that you feature?
Most of the time, artists are personally invited by me for their outstanding work in their trade. Before I start with each issue, I check their portfolios to see what they worked on recently and I pick work that I personally find enticing. I also accept people who send their editorials if they pass the screening process. I try to feature around 20 artists per issue.
The next issue will also have some cool interviews. I’m always looking for writers who would like to contribute for case studies, interviews and more.
How do you promote your mag online?
I try to stay lean and invest very little on marketing. I promote my website and magazine on almost all major social media channels and through our weekly newsletter. The most successful channels for me are Facebook and Pinterest. With approximately 200 new Facebook likes a week, the magazine’s audience is growing really fast online.
Why did you want to offer a printed version as well?
Even in this digital age, people want to hold paper in their hands. It gives an extra dimension on the showcased work which you can’t get from a screen. A lot of featured artists and readers have requested a printed version, so I decided to take a look at the available options. I’m happy to have found Peecho!
To celebrate the launch of the print editions, André is hosting a photo contest for amateur and professional photographers! The contest is open for participants from all countries and starts on November 1st 2014. Its theme is “black and white.” Participants can submit as much images as they want, as long as they are black & white. Two winners will be chosen, one by a jury of professional photographers and one by votes, casted by the participants themselves.
The contest will have great prizes. One of the prizes for both winners is a printed book with the jury-selected piece on the cover and the winning shot chosen by voters on the back cover. The books will be sponsored by Peecho.