In this day and age, businesses have to create amazing content to capture people’s attention and garner word of mouth. Brands are becoming publishers, leveraging a diversity of new media to market their product in creative ways. Such is the case with Le Petit Tom, an exclusive clothing store that thrives on introducing magical styles into the European baby fashion branch.
Le Petit Tom is working with Peecho to print lookbooks of their private label collection DOLLY. We spoke with the store’s founder and lead designer, Anne-Marie van Dijk, to learn more about how she’s using digital publishing and print-on-demand to tell her brand’s story.
How did you hear about Peecho?
I saw the Peecho print button appear above our Issuu catalogues. I’ve been using Issuu for about 2 years now.
And how has a platform like Issuu helped you connect with your clients?
It's a great and especially stylish way to showcase our collections to customers all over the world. I can't think of a better way to do my marketing and now Peecho’s printing service for Issuu is just the best. The possibility to print just one piece instead of a minimum of 3,000 makes Peecho perfect. I can alter the catalogue, update on Issuu and send out a print version immediately to a client.
Speaking of the catalogue, what steps do you take to create your digital publications?
I first design the products under my own label, Dolly by Le Petit Tom ®. When the actual garments and shoes are finished and the collection created, I photograph products myself and prepare the document with text and graphics. I achieve the best results by taking photos on location. It's very time consuming to create settings for photo shoots but I love to do it. When the lookbook is finished, I upload it to Issuu. We get tons of positive responses to our brand and products. People always comment on the beautiful pictures and presentation so the marketing is paying off very well.
Describe your experience using Peecho:
It’s been really easy. The quality is very good and in case there is a miss-print, problems are solved quickly.
That’s good to hear! Would you recommend Peecho to other webshops?
Yes, I think it's the best thing for people with catalogues. If you go to any other printing company you have to send in every page separately and make sure the numbers and specs are correct. Peecho takes care of most of that work and hassle. I mean, as a company, you put in a lot of effort just making the catalogue and you just want to print it. With Peecho that’s possible. You don't have to do anything, just fill in your address and voilà!
Why do you think it’s important to offer a printed lookbook or product catalogue?
Some customers prefer a printed catalogue. It's very professional for a company to be able to send a print version to a client, even if they’re on the other side of the world. Printing on demand is also handy because you avoid having a warehouse full of outdated prints (which is a waste of money, paper and trees).