Peecho goes to Drupa 2012

by Gloria Quintanilla in ,


Drupa is the largest printing equipment exhibition in the world. This year, Peecho will make the trip to Düsseldorf, Germany to take a sneak peek at new technologies and chat with some of the industry’s biggest experts. Here are some of the exhibitions and shows we’re most excited about:

Printed Electronics

Called the “quantum leap for print advertisers” by Drupa’s Manuel Mataré, printed electronics exhibitions promise to be an interesting sight. Just imagine children’s books with incorporated reading lights or animations, medication packaging that can take you blood pressure and even handbags with a “built-in mobile phone charging station” for ladies on-the-go. With such impressive prototypes, the printed electronics industry will reach an expected value of 9.4 billion US dollars this year. We’re eager to learn more.

Anything print-web-mobile

Peecho is always trying really hard to be cool. Since mobile is the biggest thing out there right now, we think its important to include print-web-mobile presentations on our must-see list. Plus, any speech that references Stanley Kubrick's Dr.Strangelove, like Benny Landa’s “Print in the Digital Era: How I learned to stop worrying and love the iPad,” will probably be awesome.

Sustainable Media Production

At Peecho, we’re trying to make print more sustainable by promoting print on demand and taking production closer to the end recipient. For this reason, innovations in the area of eco-friendly print, packaging and workflow management are also in our agenda. Moreover, updates from the Global Paper Forum are always welcome.

If you have any recommendations or want to meet up with us at the event, drop us a line in the comments!