Publishing a digital magazine seems to be pretty easy these days. It takes some basic design skills, a good chunk of time and a bit of money to get your publication up and running. But how do you make it thrive? How do you make yourself visible to readers and get people involved with your content? This month we will dedicate a series of blog posts to Peecho magazine publishers in an effort to gather some answers to these questions. To get started, we will delve into these topics with Nelson Medina from Revolutionart magazine, an alternative art & design publication with global reach. The magazine is delivered bi-monthly in PDF format - boasting more than 120,000 readers per issue - and is also available in hardcopy through Peecho’s cloud print button.
Nelson, can you tell us about your role in Revolutionart and how the magazine came to be?
The magazine has existed since 2006 and it is an initiative of Publicistas.org, a community for creatives working in the Latin American advertising landscape. The concept for the magazine was born from our relationship with several artists in the industry.
My personal background lies in advertising, photography and graphic design and my task as art director is to select talented artists that we can feature on the publication. Revolutionart is one of my most beloved projects, its purpose is to explore pressing global topics through an artistic lens - from climate change and the economic crisis to the future of humanity and our place in the universe.
Would you say this makes you stand out from similar magazines?
Absolutely, I think the main difference between Revolutionart and other art & design magazines is our support for freedom of expression. We’re a platform for artists who want to share different viewpoints and inspire people to address relevant world issues. Another factor that makes us unique is that we take submissions from all kinds of artists, from renowned talents like Floria Sigismondi to budding creatives all over the world.
Is Revolutionart a ‘crowdsourced’ magazine?
Yes, Revolutionart is made by the people. Some artists are probably not happy with the fact that we’re open to showcase work that doesn't meet certain "art standards," but imposing these standards would conflict with our goal to allow for freedom of expression.
You have quite a large number of readers all over the world, how would you advice other independent magazine publishers hoping to achieve this?
Having a global community has been our vision since the magazine was born. I think we’ve managed to do this by striking a chord with existing artistic communities around the world. And If you ask me, the formula is to work a lot and make it free. Freemium works, just look at Facebook and Google.
And how does the print version fit in with your digital success?
I think the print version is very important, it’s also part of the process of getting people engaged. To get a physical copy of a magazine or book where you’ve been featured as an artist is almost like making history! And to touch something is always better than to just ‘watch’ it. I wanted to give artists the option of holding their work in their hands and enjoy others’ beautiful pieces in print.
Want to learn more about Revolutionart? Follow them on Facebook and check out one of their printed editions below!